Calculadora de Costo de Adquisición de Clientes
Calcula cuánto cuesta ganar cada nuevo cliente a partir de tus gastos en ventas y marketing.
Cómo usar Calculadora de Costo de Adquisición de Clientes
- Enter your total sales and marketing spend for the period.
- Enter the number of new customers it brought in.
- See your cost to acquire each customer.
- Compare it against customer lifetime value.
CAC = Total sales & marketing spend ÷ New customers won
Acerca de Calculadora de Costo de Adquisición de Clientes
Customer acquisition cost, or CAC, is what it costs your business to win one new customer — the total you spent on sales and marketing divided by the customers that spending brought in. This calculator gives you the figure in one step, and it is one of the most important numbers any business tracks, because a company that spends more to acquire customers than those customers are worth is losing money on every sale, however fast it grows.
CAC only means something next to customer lifetime value (CLV). The widely used rule of thumb is that CLV should be at least three times CAC — enough margin to cover the cost of serving customers and still profit. A CAC that looks high can be perfectly healthy for a product customers stay with for years, and a low CAC can still be unsustainable if they leave quickly.
For an honest figure, include every cost that went into acquisition — ad spend, salaries, tools, agency fees — not just the media budget. Pair this with the customer lifetime value calculator to check the ratio, and the ROAS calculator for ad efficiency.
Preguntas frecuentes
¿Qué debo incluir en el gasto?
Todo lo que se invirtió en ganar clientes durante el período: publicidad, salarios de marketing, comisiones de ventas, software y honorarios de agencias. Excluir costes falsea el CAC haciéndolo parecer mejor de lo que realmente es.
¿Qué es un buen CAC?
No hay un número universal; solo tiene sentido comparado con el valor de vida del cliente. Un umbral común es que el valor de vida del cliente debe ser al menos tres veces el CAC para un modelo saludable y rentable.
¿En qué se diferencia el CAC del coste por lead?
El coste por lead mide el gasto en un cliente potencial; el CAC mide el gasto en un cliente real que realiza un pago. Como solo una parte de los leads se convierten en clientes, el CAC siempre es mayor que el coste por lead.