13 free tools

SEO Tools

Practical on-page SEO helpers — build meta and Open Graph tags, generate a robots.txt or XML sitemap, and check keyword density — all in your browser with nothing uploaded.

About SEO Tools

On-page SEO comes down to giving search engines and social platforms clean, accurate signals about your pages — and most of that is a handful of tags and files you have to get exactly right. This category has seven tools for the parts you write by hand: the meta tag generator for titles and descriptions, the Open Graph generator for how a link looks when it is shared, the robots.txt generator for crawler rules, and the XML sitemap generator for telling search engines what exists. It is aimed at site owners, bloggers and developers doing their own SEO rather than agencies running audits.

The order you use them in roughly follows a site's life. When you publish a page, the meta tag generator builds the title and description block — worth doing carefully, because the description is your ad copy in the results, and a title that runs long simply gets truncated. If that page is going to be shared on social platforms, add Open Graph tags so you control the headline, blurb and image in the preview card instead of letting the platform guess. Once you have a body of pages, the XML sitemap generator gives search engines a clean list to crawl, which matters most for large sites and for pages that are not well linked internally. The robots.txt generator is the one to treat with respect: a rule in the wrong place can block a section you meant to keep. For content itself, the keyword density checker and readability checker live in the text tools category.

All four are free with no sign-up, and they run entirely in your browser — you paste your details, the tool builds the markup, and nothing about your site is uploaded to us. What they give you is correct, well-formed output to copy; they are builders, not crawlers, so they do not fetch your site or grade it. Be clear about what these tags can and cannot do, too: correct meta tags help search engines understand and present your page, but they are not a ranking lever on their own. Content that genuinely answers the query still does the heavy lifting.

Frequently asked questions

How long should a title tag and meta description be?

Search engines truncate by pixel width, not character count, so there is no exact number. As a working guide, keep titles near 60 characters and descriptions near 155 so they are unlikely to be cut. Also note that Google frequently rewrites descriptions to match the query regardless of what you supply.

Will adding meta tags improve my rankings?

Not directly. A good title and description mainly influence whether someone clicks your result, and a better click-through rate is worth having. Meta keywords are ignored entirely by major search engines. Rankings come from content, relevance and links, not from tag formatting.

Does robots.txt keep a page out of search results?

No, and this is a common mistake. Robots.txt asks crawlers not to fetch a page, but a blocked URL can still appear in results if other sites link to it. To keep a page out of the index, allow it to be crawled and use a noindex directive instead.

Do I need a sitemap if my site is small?

Usually not. If every page is reachable through your navigation within a few clicks, search engines will find them anyway. Sitemaps earn their keep on large sites, new sites with few inbound links, and pages that are not linked from anywhere obvious.

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