JSON-LD Schema Generator
Build valid JSON-LD structured data for the common Schema.org types — ready to paste straight into your page.
How to use the JSON-LD Schema Generator
- Pick the schema type you need (Product, Article, Organization…).
- Fill in the fields — the JSON-LD builds itself as you type.
- Copy the <script> block and paste it into your page’s HTML.
About the JSON-LD Schema Generator
Structured data is how you tell search engines what a page is about in a language they understand. Add the right JSON-LD and Google can show rich results — star ratings, prices, FAQs, event dates, business details — which stand out in the listings and can lift your click-through rate. This generator builds clean, valid JSON-LD for the most common Schema.org types without you writing a line by hand.
Choose a type — Organization, Local Business, Product, Article, Person or Event — and fill in the fields. The tool assembles the JSON with the correct nested shapes (a Product's price becomes a proper Offer, an address becomes a PostalAddress) and can wrap it in a ready-to-paste <script type="application/ld+json"> tag. Drop it into the <head> or body of your page and you are done.
Everything runs in your browser, and after adding markup it is worth checking it in Google's Rich Results Test. For question-and-answer pages, the dedicated FAQ schema generator is quicker. Round out your on-page SEO with the meta tag generator and Open Graph generator.
Frequently asked questions
Where do I put the generated code?
Paste the whole <script> block into your page's HTML — the <head> is ideal, but anywhere in the document works. One block per page per schema type.
Will this guarantee rich results?
No tool can. Valid markup makes your page eligible for rich results, but Google decides when to show them. Always test with the Rich Results Test.
Is JSON-LD better than Microdata?
Google recommends JSON-LD because it keeps the structured data separate from your visible HTML, which is easier to add and maintain.