AdSense Revenue Calculator
Estimate ad earnings from pageviews, click-through rate and cost per click.
How to use the AdSense Revenue Calculator
- Enter your daily pageviews.
- Enter a typical click-through rate and cost per click.
- Read the estimated daily, monthly and yearly earnings.
Earnings = pageviews × CTR% × CPC
About the AdSense Revenue Calculator
This calculator gives a rough estimate of ad earnings using earnings = pageviews x CTR% x CPC. You enter daily pageviews, a typical click-through rate, and an average cost per click, and it projects the figure out to daily, monthly, and yearly totals. It also shows the effective RPM, meaning the revenue you would earn per thousand pageviews at those inputs.
Be clear-eyed about what this is: a ballpark, not a promise. Real click-through rates and cost-per-click values swing enormously with your niche, audience country, season, ad placement, and competition among advertisers. Finance and insurance content can earn many times what a hobby or entertainment site earns from the same traffic. The output is only ever as realistic as the CTR and CPC you feed in.
Use it to model scenarios, not to bank on a number. Try a conservative CTR and CPC alongside an optimistic pair to see the plausible range, and revisit as your real reports come in. Nothing here is a guarantee of what any ad network will actually pay. To compare the buying side of ads, see the CPM Calculator, or gauge returns with the ROI Calculator.
Frequently asked questions
How does this estimate ad earnings?
It multiplies pageviews by the click-through rate and the cost per click. So 5,000 pageviews at a 1.5% CTR and $0.25 CPC gives 5,000 x 0.015 x 0.25, about $18.75 a day, which it then scales to monthly and yearly totals.
How accurate is the estimate?
It is a rough ballpark only. Actual CTR and CPC vary widely by niche, country, season and ad placement, so real earnings can land well above or below the projection. Treat it as a planning model, not a forecast.
What is RPM and how is it shown?
RPM is revenue per thousand pageviews. The calculator derives it from your inputs so you can see effective earnings per 1,000 views, a common way publishers compare how well different pages or sites monetise their traffic.
What CTR and CPC should I enter?
Use figures from your own analytics or ad reports if you have them. If not, try a low and a high pair to bracket the range. Because these two inputs drive everything, honest values matter far more than the traffic number.
Is this a guarantee of what I will earn?
No. No ad network guarantees earnings, and this tool cannot either. It simply arithmetic-projects the inputs you provide. Your real payout depends on advertiser demand, policy compliance and many factors outside this calculation.